living letters, turbocharged typography

the name “laces” has a metaphorical value, capturing what the building says about the networked communications of a globally active corporation – a market leader in the development of sports goods and apparel. movement is the essence of sport – and movement also defines the design language: turbocharged typography runs through the new adidas design centre. it is also reflected in the typeface of the signage system: fast and light, it leaps and bounds across walls and balustrades, its form vibrating and altering in the process.